Free cookie pricing calculator
Cookie pricing calculator
Two dozen chocolate chip cookies are filled in, with cups and grams converted for you and Square card fees for selling at markets. Put in your own recipe and prices.
Free, no signup. See the worked example.
What to count in the cost of a cookie
- 1
Ingredients
Butter and chocolate usually cost the most. Enter how you buy each one and how much the recipe uses, in cups, spoons or grams.
- 2
Cups vs grams
Cup measures of flour and butter are converted to weight with typical densities and marked as estimates. Weighing gives exact costs.
- 3
Your time
Mixing, scooping, baking, cooling, bagging and cleanup, for the whole batch. Pay yourself a real hourly rate.
- 4
Overhead
Oven energy, parchment, and a share of market booth fees or permits spread over what you sell.
- 5
Packaging
Bags, boxes, stickers and ribbon per cookie (or per box if you sell by the dozen).
- 6
Card fees
Square in person is 2.6% + $0.15 per sale. Selling online? Pick Shopify or Etsy instead.
Worked example
The chocolate chip cookie above, line by line
One batch makes 24. These are the example's prices (illustrative US retail); the calculator above shows the same numbers until you change them. Lines marked (est.) convert volume to weight with a typical density.
| Material | You buy | Batch uses | Batch cost |
|---|---|---|---|
| All-purpose flour (est.) | 5 lb for $4.29 | 2.25 cup | $0.53 |
| Butter (est.) | 1 lb for $5.49 | 1 cup | $2.75 |
| Sugar | 4 lb for $3.99 | 300 g | $0.66 |
| Eggs | 1 dozen for $4.29 | 2 each | $0.72 |
| Chocolate chips | 12 oz for $3.79 | 12 oz | $3.79 |
| Vanilla extract | 2 fl oz for $6.99 | 2 tsp | $1.17 |
| Materials for the batch | $9.61 | ||
Cost to make one
- Materials ($9.61 ÷ 24)
- $0.40
- Your time (1.5 h × $18.00 ÷ 24)
- $1.13
- Overhead ($3.00 ÷ 24)
- $0.13
- Packaging
- $0.35
- Cost to make one
- $2.00
The pricing formula
price = (cost + per-order fee) ÷ (1 − fee % − margin)
($2.00 + $0.15) ÷ (1 − 2.6% − 30%) = $3.19
Rounded up to the next 50 cents: $3.50. Square in person fees at that price are $0.24, and you keep $1.26 (36% margin, 63% markup) after paying yourself.
Wholesale at a 20% margin with no marketplace fees: $3.00, so a shop would likely sell it for about $6.00.
Pricing tips
- Selling by the dozen? Treat a dozen as one piece: set "One batch makes" to 2 for 24 cookies and enter the cost of one box as packaging.
- The per-sale card fee assumes one item per order, so single cookies carry the full $0.15. Bigger orders spread it out.
- Cottage food rules differ by state and country. Check what applies to you; this calculator only does the pricing math.
Not sure about margin and markup? See the difference with your own numbers.
Your products
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Straight answers
How much should I charge per cookie?
In this example, a chocolate chip cookie costs $2.00 to make, including $1.13 for your time, and the calculator suggests $3.50 each for a 30% target margin after card fees. Your own ingredient prices, batch size and hourly rate will change that.
How do I price cookies by the dozen?
Set "One batch makes" to the number of dozens (2 for a batch of 24), keep the ingredients for the whole batch, and enter the cost of one box or bag as packaging. The result is then a price per dozen.
How accurate are cups-to-grams conversions?
They are estimates from typical densities. A cup of flour can weigh anywhere from about 120 g to 150 g depending on how you scoop it. Lines that use an estimate are marked. For exact costs, weigh your ingredients.
Do I need a license to sell cookies from home?
Rules for home bakers vary by state and country. Check your local cottage food rules or health department. CostPerBatch does pricing math only and is not legal advice.
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